What’s up guys, in today’s video, I’m going to break down and show you exactly what the key ingredients are to a really great outstanding listing on Airbnb. Now this is something that everyone should be listening to and paying close attention to. Because whether you’re managing properties on Airbnb just hosting a Squarespace or hosting a place that you own, that’s an investment property that you have for short term rental. The easiest thing that you can do to optimise your performance is just optimise your listing, if you take note of a couple of the things that the successful hosts I’m going to show you one of them in particular are doing then it’s not only going to have your show up higher in the search rankings, which will lead to more people seeing and therefore more people booking your property just by way of being more visible. But it also is going to increase the conversion rate of people that land on your listing to people that actually book your listing. And so it’s going to mean more demand for your listing overall, more bookings. But because of those additional bookings, and allow you to increase pricing, as you can see, this listing has done i’ll show you that in a minute as well. But it just means that you’re going to have much, much, much more revenue than you otherwise would. Now there’s one property that I’m gonna show you in particular is doing it to such an extent that they’re getting more booked up and at about a 30% premium over other similar properties in the area with similar amenities and qualities to them. So literally is probably creating a 30 to 40 to 50% gap between them and their next closest competition in terms of revenue, just by really dialling in the listing. So let’s go ahead and let’s take a look here.

This is a property in Hildale, Utah. It’s just one that I found randomly from scrolling on Airbnb and I was looking for one to use for this video. As a good example, I haven’t actually talked to this host. I don’t know their their exact numbers and everything. I haven’t looked it up on air DNA yet. But you can tell just from looking at their nightly rate and how booked they are in their calendar, you can tell that they’re doing a lot better than other similar properties in the market in that same market. And so let’s walk through a couple of things they’re doing really well. right off the hop, the first thing I always like to look at is the headline, you can see here at Zion eco cabin, private hot tub, Zion Canyon views. So right off the bat, I think that naming the property they could actually do without because you could probably portray and communicate more value to a prospective guest at the property by having something more kind of, you know, more impactful here. But this part here is super impactful. Right? To me, I don’t want to book this place anymore, because it’s Zion eco cabin. But I do want to book it more because it says private hot tub and Zion Canyon views. Those are two things that really make me want to book the place. And that’s what you really want to accomplish with this headline is getting people to click through and getting people to book. So right off the bat, well done actually, even with this listing, there is some room for improvement there, but definitely well done. The next thing we want to look at is this cover photo. Could you imagine a better cover photo than this, like I sure can. This is a gorgeous cover photo with really great lighting, the colour is incredible. The view is just like completely perfectly captured in this photo right here. It’s captures the cool uniqueness of this space with this big glass opening this big patio and you can see that it walks down. It is just a gorgeous cover photo. And that’s gonna get people to click through like crazy. That’s why it showed up in the top page of Airbnb when I looked for trending properties. This one showed up. No, you know, no surprise there because that photo is just incredible. Now, one thing I actually really don’t like on Airbnb is labelling your rooms. The reason I don’t like that is because the order of the photos then gets all messed up. And I think there’s actually an ideal order for your photos that optimise your conversion rate and better than this order of just ordering it into the different rooms. What I like to do is start with some of the big the photos that really just like pack a lot of punch, right, I like to start with a couple of photos that highlight the key amenities that the property has. So if we see here, like these photos are the photos that I would start with, because you can see the views, you can see the really cool bedroom views, you can see that downstairs the deck, you can see the hot tub, and you can see how cool the property is overall. So that’s the way I’d like to be able to have people scroll through it. And then from there go into sort of a virtual walkthrough and a virtual tour of the property. When you label the rooms it’s just a silly thing that I don’t like about the way that Airbnb does this is that when you label the rooms, which is very helpful for guests, it just changes the order of your photos, which I think is negatively impactful. But if we go in here, let’s kind of look through the photos and you can see okay, lighting is fantastic. It also just this one I think is a tasteful way to use natural person in the photo because it does it in a way where it’s not weird and it just helps you to envision yourself actually staying in a place, which is ultimately one of the big jobs that the photos have. And you can see there’s descriptions down below the photo, that are going to again, just help to communicate that value, and help to allow you to envision yourself actually waking up to this view and sipping your morning coffee from bed with this gorgeous, gorgeous view. So you can see again, really nice description down here that tells us it’s a king sized bed, and a mini fridge located inside the unit, all bed linen. So just giving us all the answers to our questions right in the description of the photo there. And the photo itself where you can see all this stuff. So that’s just spectacular love that, you know, couldn’t really do that any better. Because you can see they’ve got all these details in the listing itself. Right? When we’re scrolling through the photos, we don’t have to go further than the photos to get the answers to these questions, which that’s ultimately going to really increase your conversion rate as well. Because people when they land on your listing, the first thing they generally do is going to be look through the photos on the listing. And if they like it, and they have all their questions answered, they’re just gonna book but if they like it, and there’s still some lingering questions, or they don’t like it, because your photos aren’t good, then they’re not going to book your place, they’re probably going to go and book someone else’s place, or they’re going to inquire to book with you and ask questions to try it clarity. But that means there’s a gap where in that time that you’re taking to get back to them, they may just go and book another property. And so I think that these photos really, really accomplish that goal of wowing the guests, I think these two photos right here actually couldn’t be done quite a bit better. I don’t love the lighting in them, they’d obviously just weren’t done as well as the other ones. I think those were taken as an afterthought. But all these photos just really, really wow. Especially this one, we see the sun just poking out over the top of the VA frame. They’re like that’s just spectacular. And with the descriptions and the way they’re framed up, it really answers all of the questions I might have. I’d want to see the hot tub highlighted earlier on in the photos just based on the order of them, as I mentioned before, but overall, super, super well done. The other thing that is kind of missing here. Okay, so that’s a really cool shot as well to show it got nighttime. But the other thing that’s missing here is this doesn’t answer my question of guys just want to take a quick break here to say that for those of you watching, who want to build cashflow, and long term wealth by purchasing Airbnb ease and short term rental properties, there’s a link in the description right down below for a free training that will walk you through my exact strategy for investing successfully in Airbnb ease. Now, if you’re not ready to actually buy properties, and you want to get started managing other people’s properties on Airbnb the same way I got started and build a full time income managing other people’s properties. There’s actually another free training linked in the description down below as well, that will be a really great fit for you. So whether you want to invest in short term rental properties and actually build amazing cash flow and long term wealth by acquiring the assets, buying the properties themselves, or you’re looking to earn a full time income managing other people’s properties on Airbnb, we’ve got some awesome trainings that are linked in the description down below. That’ll definitely help you out. When you sign up for the trainings, we’re also going to send you a few other tools and resources completely for free just to help you get started. Again, the links to sign up are in the description down below. And both trainings and all the tools are completely free. So make sure to register for the trainings, links in the description down below. But the other thing that’s missing here is this doesn’t answer my question of what’s the area like and what is there to do around here, right. And so I would love to have them add in a couple of photos of like hiking trail heads nearby, so you can showcase and put it in the description of the photo, like, hey, this Trailhead is five minutes away, or 10 minutes away, or stargazing and have like another photo like this, where you can talk about stargazing, or just any other activities there are to do nearby, have them in the photos so that I can have those those questions answered before having to go and kind of dig around further in the listing. So overall, I’d rate these like an eight or nine out of 10 Honestly, like, yeah, I gotta, I gotta be honest, at least a nine out of 10. There’s a few things that are room for improvement. But overall, the photos are just so stunning, and the descriptions are done really well. So that’s just really, really well executed there. Then we come down to this section here, which I see so many people making huge mistakes on, they’ll just put a big huge wall of text here, which to some extent this person has done. And I do think again that this could be improved on but overall I really like a couple of things. One is that they really sell you in this first blurb here, right, they just like are really, really like selling you and helping you envision yourself in the space. And that’s the section that you see before actually clicking on show more. So it’s just important to pack a lot of punch there. The next thing that they’re doing is they’re breaking down each room and showing the main amenities in those rooms. That’s what I really, really love to see is that Having this broken down because that allows me as a prospective guests to get my questions about this property answered really, really quickly and efficiently. I don’t have to scan through a big wall of text to figure out there’s a king size bed, I just go cool studio space king size bed. Great. That’s just like a checkmark there. So I know the answer to the question. Now I can read through the rest of this if I want to as well. But what I would love to love to see is like another heading for things to do nearby. And then just bullet point list of things to do nearby. Or another thing for like, just awesome amenities, right. And then just list off the awesome amenities, stuff like that. The text wall isn’t as helpful because as a potential guests, I probably don’t want to read through all this, especially when there’s dollar signs in there. I’m kind of worried and I have to read this now. But oh, it’s just because a UTV tour for summer guests. That’s an X extra it’s offered. And I just have a little bit concerned as it gets my see that because I don’t know if that’s something that is being that’s being charged to me right off the bat, or that I have to pay or that it’s optional. So things like that you just have to be a bit careful about. So overall, and then going down here, amenities they offer, I like to see as many amenities checked off as possible. So you really want to go into the back end and check off as many as possible, they’ve got 24. Here, I suspect that there are some amenities that are actually included in this Airbnb that just aren’t included in the actual listing in the back end. And by checking more of those off, it just gives again, the guest more information and helps you to show up better in search results. And so that is going to be really helpful as well. Coming down here you can see they’ve got a tonne of really great reviews, which is awesome, I’d love to see the guest or the host actually responding to some of them as well, especially if they’re not so great reviews, you definitely want to be responding making sure that people know that any issues that didn’t come up because issues inevitably will come up that they’ve been dealt with and that everything is on the up and up. The other thing I like to see is when they have this section filled out for like getting around and more about the space, which they’ve done. They’ve got a bunch of details there that just make it easier for me to get all those questions answered, and not have to inquire before booking. So that’s all super helpful as well. So overall, this is a super super well done listing. I think if you can nail those basics that we just went through in this video, you’re going to be in a really really great place when it comes to performing well outperform people in the search results and being able to charge more on your nightly rates. So I hope this video was helpful. If it was make sure you hit the like button below the video here. If you want to work with our team to learn more about this stuff and or investing or managing other people’s properties on Airbnb, make sure you check out the free resources down in the description down below. And last but not least, if you’re new to the channel or you haven’t yet subscribed, make sure you hit the subscribe button to stay up to date with the two new videos that we post every single week on this channel. And without that said, thanks for watching. I’ll see you in the next video.