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Airbnb Investing – Getting MASSIVE ROI Through Amenities

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You bought an Airbnb or are managing one for clients, in today’s video learn how to use the interior design to help generate a massive return on investment. 

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It’s not about what you want, it’s about what your guest wants. You want to make sure that you identify who that avatar guest is and you want to be thinking from their point of view every single time you’re doing renovations or adding amenities. And the other thing you want to think about is, what is the goal? 

If you’re furnishing an Airbnb property, obviously you want to make the place look beautiful. First and foremost the biggest thing on your mind, if you’re an investor, is that you want to get a good return on your investment. Luckily, that aligns with the goals of the guest, which is to have an amazing time. The more amazing a time that the guest has, the better our returns are going to be because they’re going to leave us great reviews. Those great reviews are going to help us get more bookings. Getting more bookings will help us get further up in the search results, which will get us more bookings, which will get us more views, so on and so forth. 

To do that, we really want to make strategic investments that are going to make sense for us financially and that are going to make a ton of impact on the guests experience and therefore improve our overall returns. One thing we can include in the property are phone chargers. Having that phone charger right there ready for them is a really nice convenient bonus. Another great one is having hair dryers. It’s a pain in the butt for the guests to bring with them, but it’s something they want to have. 

There are a couple other things that are a little bit less basic, but also make a really big impact for a very small investment. One thing I always love to include in the property is a Netflix account. Most guests would have their Netflix account already, but why would you make them go through the hassle of logging, which on most TVs is a complete pain in the butt.  

Also, having an HDMI cable there. I also recommend spending $35 to get a Google Chromecast or something similar so guests can stream from their phone. All in all, we’re looking at about $170 for all that. Well worth the investment because again, it’s going to ramp up guest satisfaction. You want to think about things that are going to make your listing shine above the rest, that you can highlight in photos and make the listing more desirable. 

Another thing that I am a big advocate for is making sure that you optimize both the high season and the low season. There’s a couple of things that we did to make our property stand out amongst the competition and make it more valuable during the high season, but also make it one of the very few that has these amenities in the low season. We added a hot tub and a sauna. Between those two, it costs $10,000. It’s not a small investment that we made. However, those are going to make sure the property stays booked throughout the low season, and is one of those properties that actually performs well through the low season. 

We also added some board games and we added some outdoor yard games like cornhole and spike ball and bocce ball. We spent a couple $100, but they make the property more desirable. 

We easily could have spent over $20,000 just on furniture, but that stuff doesn’t actually cause the guests to have a better experience. The guest is not going to want to stay there more in the winter time because there’s a couch that’s nice and comfortable as much as they would to stay there in the wintertime because there’s a hot tub or a sauna they can go and relax in. You want to make sure you’re allocating the budget to the right places. 

For us, we cut some costs from some areas that weren’t going to add a lot of value to the guests and reallocated that budget over to amenities that were really going to be valuable to the guests and make their stay more incredible at our place. 

VIDEO TRANSCRIPT:

What's up guys, it's James here and in today's video, we're going to talk about the number one way to drive ROI drive return on your investment when you're investing in properties for Airbnb barn on that I've come across, this is how you can get crazy ROI. We're talking 1,000% ROI on this. Now, before you get too excited, I'm not going to be able to show you how to buy a property that you can get 1000 ROI on total, I'm going to show you how to actually make small investments into your property that are going to give huge ROI numbers like that.

So this is how you can really drive ROI as well in your overall investment in an Airbnb property. That's what we're gonna be talking about in today's video. So stick around for that. Now, if you want to learn my exact strategies for investing in short term rental properties, you want to know exactly how I do this, how I'm able to you know, buy properties and get a stupid good return on them are really, really great return on investment, then make sure you schedule a call with me down below, we can schedule a quick 15 minute chat, we can get connected and see how I can help you on your real estate investing journey to start investing or continue investing in a profitable short term rental properties. We're gonna be working with a really small intimate group of people.

So if you are interested in working with me directly, and having me guide you through step by step exactly how to find the best investment execute on it, make it happen, then just click the link in the description down below. And I would love to chat with you. So let's talk about how to make an incredible ROI really drive your overall ROI with an Airbnb purchase. Now this is about amenities, amenities, amenities, amenities, is what I always tell people is the number one thing that's going to drive the ROI up on your short term rental investment property.

So what this means is you have to do two things. It's not about spending more money on in monies I always tell people it's about allocating your budget for furniture and amenities into the right strategic places. Similar to if you're renovating a property, you want to renovate the right things that are going to increase the value of the property, while with amenities you want to spend your money on the right amenities that are going to increase the value of the property for guests means that you can increase your nightly rates and increase your overall return.

So what do I want to do when I'm looking at amenities? Well, for starters, when I'm furnishing the property, I want to make sure that I'm allocating my budget to the right places. This means looking at what does the guests actually care about? So I'll give you an example here. Now, if I have the option to either spend, you know, let's say have $1,000 to play with, and I'm looking at do I increase the budget from my couch and go from $1,000? couch to a $2,000? couch? Or do I upgrade my beds and spend that extra $1,000 on improving the quality of the mattresses?

Well, what is the answer there? Well, if you think about it with a guest, who's going to be staying there, are they really going to care about $1,000? Better mattresses? Are they really going to care that they get to sleep a little bit better at night, that's nice and comfy as opposed to being lumpy and having a spring jutting up into their back? Obviously, of course, yeah. Any guests that staying there for more than one night or even just one night is going to love that you spent that extra money on a nice mattress that they can get a good night's rest in? Obviously, that's going to be a huge value out to them.

Now let's look at the same scenario for the couch. What if you want to allocate your budget there? Does the guests really gonna care? Do they really care that you spent an extra $1,000 on getting a little bit more stylish of a couch so that when they sit there, they feel a little bit more in vogue? Or that maybe it's just a little bit comfier so that on the 20 minutes they spent sitting there because they're on vacation and probably not sitting on a couch that much anyway, that they're a little bit comfy here with the $2,000 couch and the $1,000 couch? No, probably not. Obviously, it's going to drive much more value to the guests that you allocate that budget towards the mattresses than that you allocate that budget to the couch.

So now I'm talking about about allocating your furniture budget to the right places. Now you also want to expand that to look at amenities. So you want to look at your specific target demographic, who are you looking to have try and book your house? Who's going to book that property? Well, then you want to go to a site like era DNA that's going to give you data on the top performing properties in your area. Look for properties that are attracting a similar style of guests and look at the differences between the top performing ones and the lower performing ones. What are the things that the top performers have that make them stand out and become top performers.

So I'll give you an example. Again, I was I just recently outfitted a property that's in cottage country. It's an area that are ideal guests, the type of people going there are people from the city, and it's a group of let's say six to eight friends, man, it's a big group of friends. Maybe it's a big family as well. It's six eight people in a family. So let's look at a family or friend group. They're getting out of this. city because they're bored. They want to go and get away and have some fun for a weekend or a week or a few days. They want to just go and have fun. That's the focus. They're going to do a getaway. They're going to be hanging out by the fire, drinking some beers, having some good food sharing some laughs So what do they want? Well, they want things to do. So we can give them more things to do.

Like for example, some small investments into a couple of bikes, a kayak, a ping pong table, cornhole, you know, foosball, bachi, ball, all these little things that will just give them more things to do a couple decks of cards, some board games, he has spent a couple $100 on a projector. So they've got a little movie theater, in the basement, all those things are going to give them more of what they want many more things to do. And so that's going to drive up the value to them, they're gonna be willing to pay more, you can go bigger on these items as well like getting a hot tub, or a sauna, or a steam room or an ice bath, these things are again, going to drive up your ROI, because you're going to attract more gas, and the guests are going to be willing to pay more to stay at the property that has those amenities.

So those are the amenities for my property. What about different example? What if we had a property downtown, there was a studio apartment, it was catering towards business travelers, they care about having board games, so they care about having foosball, ping pong, all these things? No, heck, no, they don't want that stuff. So don't go and spend your money there. What they want is blazing fast internet, what they want is maybe some coffee left in the unit for them, you know, having a nice Nespresso machine where they can act and they've gotten a Stratton espresso pods there. You don't have to only do these one time investments where you buy it once and it's done. You can just set it aside and say, Okay, look, I'm going to budget $500 towards some Nespresso pods, I'm going to get $500 with the Nespresso pods, I'm going to put them in there. And I'm going to have that as an amenity for my guests.

And I'm going to advertise that in my listening. Well, guess what guests are going to be willing to pay a premium for that property that is already kitted out with everything they need. And they're going to repeat book there more often, they're going to love it, you're going to get great reviews, and they're going to want to book there again, because you went the extra mile to give them the amenity that they actually cared about.

So that's my recap, let's just go through it again here. You want to make sure you're allocating your furniture budget to the right places, then you want to go and figure out what the top performing properties that are catering to your ideal target customer, your ideal target guests what they're doing to set themselves apart, what are the amenities that those guests really want that they're willing to pay a premium for, then let's go and allocate our budget to executing on those. Maybe you don't have the budget right now save up for it, start reinvesting some of the profit you get from this Airbnb into improving it over time, so becomes a better and better and better property that is going to then attract more and more and more guests at a higher and higher premium, and make you more and more and more profit. That's a really great way to structure your business and create a flywheel.

So the property is constantly improving. And the better it gets, the better it gets, the better it gets. So I hope this has been valuable for you. It's certainly been really valuable for me exercising these strategies has allowed me to really drive the ROI massively and get an Airbnb that is cash flowing over $40,000 a year for me on just the first year of its performance. That's a property that we purchased that we bought it and now it's cash flowing like crazy.

So I hope you found this video valuable. If you did, give it a thumbs up hit that like button. If you want to learn how we do this, you know how it was walk you through the whole process? How can you work with you over your shoulder and show you what amenities you should get what property should get walk you through step by step the entire process, then just click the link in the description down below. Schedule a call with me, you'll be able to access my schedule, pick a time that works for you. It'll be a quick 15 minute chat and love to talk to you more about what your real estate investing goals are, what you're trying to accomplish where you're at right now and see if I can help you.

I am going to be helping a really small group people in a very intimate private mastermind group type setting. And we're starting that now pretty soon here. And it's only a limited number of spots available. And no this is not fake scarcity. I really am committed to only work with a small group of people because I want to give people the individual attention they need and they deserve. So I'm not opening this up to the masses. There's only a couple spots left. So if you want to get in on it, then just click the link down below schedule a call with me. And if it sounds like a good fit, then we can discuss how we can work together in more detail.

With all that being said I hope you really enjoyed this video. If you are not subscribed to the channel yet, then hit the subscribe button. Make sure you press the subscribe button there is the only way to make sure you stay up to date with the two new videos we post every single week for over a year. Now I can't believe in doing this for so long. I absolutely love it. I'm going to keep posting two new videos every single week on this channel. So make sure you subscribe so you can stay up to date with it. Hit that subscribe button now and I will see you next

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