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6 Ways Airbnb Managers Can Be More Successful

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As an Airbnb property manager, you have so much to take care of on a regular basis. From responding to inquiries about each property to coordinating lawn care and clean-ups after every guest’s stay, there are always many tasks to constantly juggle. However, as you go about your busy day-to-day schedule, don’t forget to take some time to consider how you can amplify your properties’ overall success and provide the most enjoyable experience for guests.

Wondering how you can amp up all of your guests’ satisfaction and boost your properties’ ratings? No need to start Googling — here is a quick list of tips that will help you be more successful. Follow these tips to help your properties outshine other Airbnb units on the market!

1. See Your Properties Like Your Guests Do

Yes, as a property manager, you can easily pinpoint obvious issues just from doing a quick walk-through after each guest’s stay — the broken doorknob that needs to be replaced, the fresh juice stain on the living room carpet that needs to be cleaned out, the leaky faucet that needs to be fixed, etc. However, it is imperative that you take the steps to see your property like your guests would; most of them have never been inside your unit before, so it is vital to think of what would be unappealing during their very first walk-through.

To do this, go into every room and try to “see” your space like your guests would. Or, bring along a friend who can help pinpoint minor flaws that can negatively impact the guests’ overall experience. In looking around each room, you may discover that the rugs or towels have worn out over time, which you weren’t aware of before because you haven’t examined them lately. Or, you may discover that the lamps are now tarnished and need to be polished. Your guests won’t want to stay in a worn-out unit, so even though these flaws may seem small and unimportant, fixing them can be the difference between getting a 4-star review or a 5-star review!

2. Clean Up Your Airbnb Listing

If you want to keep your Airbnb booked with guests all the time, make a concerted effort to update your online listing whenever you add new amenities to your property. This will help pique new people’s interest in staying at your property and grow your overall guest base.  For example, did you just upgrade the television to a larger model? Or, did you add a huge bean bag chair to the man cave? Make sure to keep your listing completely up-to-date so that you are constantly attracting new guests who would be interested in your new amenities. Don’t forget to also add new photos of all of your exciting new upgrades!

On top of this, ensure that your listing has information on nearby happenings that coincide with each new season. For example, when refreshing your listing for the winter season, you can provide an overview of nearby holiday festivals, ski resorts, sledding hills, ice skating rinks, and other festivities that would be of great interest. Also provide an overview of the fun activities in the area for the season, such as ice fishing if it’s winter and mountain biking if it’s summer time.

3. Revamp Your Social Media Pages

One way to grow your property’s guest base is by using social media to promote how it is so much more than just a place for people to sleep — it is an invigorating, unforgettable experience. Choose a social media handle that exemplifies what your property is about (such as “chicnashvilleloft” if it is a design-forward loft in Nashville), then post aesthetically pleasing images of the interior, exterior, amenities, attractions in the local area, local nature hotspots, etc. This is a fantastic way to build buzz about your property and attract guests!

4. Style It Up for Every Season

Adding a seasonal pop of fun to your property is a surefire way to amp up your guests’ experience (and help you get an even higher rating)! For example, in the winter time, add snuggly blankets and throw pillows to your couch, hang a wreath on the door, add twinkling lights to the living room mantle, and place mistletoe in one of the doorways. You can also switch the hand towels in the bathrooms to ones decorated with snowflakes and set up a little hot chocolate station in the kitchen! These small-but-effective efforts can really add up and make your guests’ stays even more enjoyable — and ensure raving reviews!

5. Swap Out the Linens Regularly

Of course, you always make sure to clean and restock all the sheets, pillow cases, towels, hand towels, and other linens after every guest’s stay. However, have you recently considered whether or not your linens are still in optimal condition? Your guests will definitely notice if the towels, sheets, and pillowcases are worn down, fraying, stained, or simply in a less-than-ideal condition. This can result in unhappy guests and negative reviews galore!

That said, take time to examine every one of your linens to see which ones to keep and which ones to donate. Replace worn-out sheets, towels, hand towels, and washcloths with brand new ones to help ensure a clean, refreshing feel that all of your guests desire.

6. Hire a Cleaning Company for Every Post-Stay Clean-Up

If you’re looking to further mitigate risk, and reassure the owner, research STR insurance options, Do you clean the units you manage yourself after every guest’s stay? This can be so time-consuming, and you might forget to take care of certain cleaning tasks during each post-stay turnover. That said, why not leave the cleanings to the professionals?! MaidThis is one business that offers convenient, hassle-free professional cleaning for short-term rental units. You will really appreciate their website and automated reservations that make it a breeze to book cleanings! You can also use the hours you save on cleaning to manage even more properties. This will really help you grow your success as an Airbnb property manager. 

Summing It All Up

As an Airbnb manager, you likely want to do whatever you can to attract more guests and boost your properties’ ratings. You can do that by seeing your properties like your guests do, cleaning up your online listings, and revamping your properties’ social media pages. Also, make sure to style up your properties for the season, swap out the linens on a regular basis, and hire a professional cleaning company for every post-stay clean-up. These tips will help ensure only the most enjoyable experience possible for every one of your guests.  

Neel Parekh is the CEO and Founder of MaidThis, a top-rated cleaning business franchise that offers hassle-free house cleaning for vacation rental hosts (Airbnb, VRBO, etc.). MaidThis is the first and ONLY US-based vacation rental cleaning franchise that exists. Their goal is to make the customer experience super easy and super seamless – this is what a lot of people want but many local companies cannot provide. MaidThis meets the increasing consumer demand for websites that make online bookings and automated reservations a breeze. They leverage the newest technology and software to create a low-cost, fully remote franchise — this means it is easier than ever for entrepreneurial folk to become a franchisee. www.maidthis.com

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