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Airbnb’s Big Marketing Push (and what it means for you…)

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SUMMARY:

You may have seen some of Airbnb’s new commercials.  How does this huge marketing push affect you? Find out in this video!

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Airbnb is trying to get new hosts on the platform.  We will talk about how this all affects you whether you are planning on hosting or planning on managing properties on Airbnb. 

First of all, why is Airbnb doing this?  Obviously, they want to keep growing, especially since they’ve had an IPO.  They want to make sure they’re continuing a steady trail of growth and their earnings stay strong.

Before the pandemic, there was a lot more diversification.  Airbnb was kind of straying away from its core business and getting into different ventures. Now, they have really refocused and are doubling down on their core business, which is Airbnb hosting. Over time, it’s also going to be hosting experiences and online experiences. 

The best way to grow their business is to bring new hosts to the platform. Now, what does that mean for us?

Well, that means that obviously there’s going to be a lot more hosts coming on to the platform, obviously those $9 million that Airbnb is spending on their TV ads in a single week, that’s going to pay off, right, that’s going to actually cause a bunch of new hosts to come onto the platform. 

Especially right now, there are economic challenges and people are having a hard time earning money earning income. So if it means that they can earn extra income by listing their basement apartment or spare bedroom, or a real estate investment property that has been sitting vacant, people are going to be ready and eager to get started doing that. 

It’s going to be a repetition of exactly what we saw back in 2008 to 2011 where Airbnb grew massively. Why? Because people were having economic challenges and needed to earn additional income. So, Airbnb was in the right place at the right time. They are again at the right time at the right place. They’re taking all the right steps to be able to really grow through everything going on in the world right now. 

What we’re going to see is that especially as the world starts to open back up, there’s going to be even more of an opportunity for people to make money. I’ve talked before about how Airbnb is still performing exceptionally well in all kinds of markets all over the world, despite all the travel bans and restrictions. 

That’s going to start to lift off even more and more people are still going to be in need of additional income. So you’re gonna see more hosts coming to the platform. What does that mean for you? Well, let me let you in on a little secret. If you were planning on getting started managing other people’s properties on Airbnb, now is the time. 

We’re about to see some massive growth. What it means is that more hosts are going to be coming onto the platform and those hosts are going to need help. As Airbnb property managers, that means there are more potential customers, and more really great potential customers, because these potential customers are brand new to everything. 

So there’s a lot of ways that we can help them and there’s a lot of value we can add to them. We can use the expertise that I’ve built up and included in the free training. That expertise is going to allow them to really excel with their property, earn more money and spend less time doing it. 

I find new hosts tend to be great clients, because there’s so many ways that we can add massive value to them. So I highly recommend if you’ve been at all thinking about managing properties on Airbnb, if you’ve been considering it, if you’re thinking that is not the right time, this thing, now is the perfect time to get started. Airbnb sees it – they’re spending $9 million a week on TV ads and getting new hosts to join the platform. We’re seeing host growth already on the platform. We saw what happened back in 2008. We know it’s going to be a repetition of that. All these different things are coming into form this perfect storm of exactly the right circumstances. There really could not be a better time.

VIDEO TRANSCRIPT:

What's up guys, it's James here and in today's video I want to talk about Airbnb is the latest, biggest marketing push that they've been making to bring new hosts on to their platform. Now, if you have tuned into TV in the last couple months, you will likely will have seen some of Airbnb commercials, where they're really making a big push to get new hosts onto the platform. They spent $9 million in one single week on advertising in the United States, on TV advertising, I should say, I'd states. And all of this is focusing on getting more hosts onto the platform.

So I want to talk a little bit about why they're doing that and about what the impact is going to be on you. Whether you're planning on hosting, whether you're planning on managing properties on Airbnb, especially actually, if you're planning on managing properties on Airbnb, want to talk about all that in today's video. Now, if you're new to the channel, if you haven't already seen it, we have a link down this scription down below, that's going to allow you to check out an exclusive free training that we put together that teaches you step by step by step exactly how to earn a full time income managing properties on Airbnb, we've also got training in the description down below.

It's going to show you how to become an Airbnb host yourself with your own property. So that you can maximize your profitability so you can streamline your operations. So regardless of what boat, you fall into whether you have your own property, and you want to host it on Airbnb, or maybe you want to start managing other people's properties on Airbnb, you don't have a place of your own. And you want to get started without having to put the money into buying or renting or furnishing a place, then there are some free trainings down in the description down below this video here that are going to be extremely helpful and extremely valuable to you, we're going to go deep into you know, all the different strategies and techniques you need. It's a couple of hours, these training.

So it's not some quick little, you know, little 10 minute training, like kind of what we're doing this video where I'm trying to give you some bullet points, it's really we're going deep, we're going into all the strategies, all the tactics, everything you're going to need, I'm also going to give away some completely free tools are going to help you to grow your business.

So again, if you want to check that out, just scroll down a little bit, open up the description of the video, and you'll see there's a link there that's going to allow you to register for that training, you'll just put in your email, put in your name, select the time, and you can get yourself a spot and one of those trainings completely for free. So go ahead and check that out.

Now let's jump back into talking about the topic of today's video, which is this big marketing push as I mentioned. So, like I mentioned, you would have seen some commercials if you've been watching TV at all lately, with Airbnb really pushing new hosts onto the platform. Why are they doing this? Well, obviously they want to keep growing as a business especially now they've IPO they want to make sure they're continuing a steady trail of growth, their earnings stay strong. And they want to do that through growing their hosting platform before the pandemic and everything hit. There was a lot more diversification. Airbnb was as a company kind of straying away from their core business quite a bit. They're getting into different ventures, and we're getting kind of experimental, and now they really refocus.

And they're doubling down on their core business, which is Airbnb hosting, hosting homes. And more and more over time, it's also going to be met me and hosting experiences and online experiences. So they're really doubling down that they want to grow the business. And obviously the best way to do that is to bring new hosts on to the platform, when more hosts Come on, more travelers are going to come on as well. But also just there's going to be more options for the travelers they currently do have those travelers are more likely to book properties. That means Airbnb is more likely to make money they grow as a company as a whole. Now, what does that mean for us? What does that mean for you guys?

Well, that means that obviously there's going to be a lot more hosts coming on to the platform, obviously those $9 million that Airbnb is spending on their TV ads in a single week, that's going to pay off, right, that's going to actually cause a bunch of new hosts to come onto the platform. Especially as right now there's economic challenges going on. And a lot of North America, a lot of the world as a whole people are having a hard time earning money earning income. And so they want to earn some additional, you know, a couple 100 maybe a couple $1,000 a month.

So if it means that they can do that, by listing, maybe their basement apartment, maybe a spare bedroom, or maybe a real estate investment property they have it's been sitting vacant, whatever it might be if they can list that space on Airbnb on short term rental and they can earn some additional income doing it. Now more than ever, people are going to be ready and willing and eager to actually get started doing that.

It's going to be a repetition of exactly what we saw back in 2008 2009 2010 2011 where Airbnb grew massively. They had massive growth in those years where other companies were failing. Were filing bankruptcy were absolutely crumbling to the ground. Airbnb got their start, and they really took off in that time. Why? Because people were having economic challenges and they need to earn additional income. So Airbnb was in the right place at the right time. And right now they are in the right time at the right place. Once again, they're taking all the right steps to be able to really grow through everything going on in the world right now.

And what we're going to see is that especially as the world starts to open back up over the coming months here, now, there's going to be even more of an opportunity for people to make money. Even though I've talked about in other videos how Airbnb is still performing exceptionally well, in all kinds of markets all over the world, all throughout North America, it's still earning incredible income, despite everything going on with all the travel bans, travel restrictions, everything else going on there. But that's going to, that's going to start to lift off, we're gonna see a lot more opportunity, even then we are currently as right now, and more people are still going to be in need of additional income.

So you're gonna see more hosts coming to the platform. What does that mean for you? Well, well, let me let me let you in on a little secret. If you were planning on getting started managing other people's properties on Airbnb, if you've been thinking about it, if you've been considering it for a little while now, now is the time Do not make the mistake of circling back to this video. If you're watching this video a year from now, where your friends posted, you're probably gonna be thinking back and going man, that would have been a great time to get started, you know, now is an incredible time to get started.

Because we're about to see some massive growth. What it means is that more hosts are going to be coming onto the platform, those hosts are going to need help. As Airbnb property managers as we're managing other people's properties on Airbnb, that means there's more potential customers, and not just potential customers, but really great potential customers, because these potential customers are brand new to everything. So there's a lot of ways that we can help them, there's a lot of value we can add to them. Because we can use our expertise that I've built up and included in the free training down below over the years now, that's going to allow them to really excel with their property, they can earn more money and spend less time doing it.

So new hosts for me, I find that they tend to be great clients, because there's so many ways that we can add massive value to them. So I highly recommend if you've been at all thinking about managing properties on Airbnb, if you've been considering it, if you're thinking that is not the right time, this thing, now is the perfect time to get started. Really, I It's not often that I am able to kind of see the writing on the wall, I generally think and you'll see if you look back at other channels at other videos on this channel, you'll see that generally just think that the best time to get started is always now you know you can't go back into the past.

So there's always just a, it's always a good time to get started, you're better off taking action than not and then waiting. But now specifically, we can see the writing clearly on the walls, tourism is going to start opening back up. Airbnb sees it they're spending $9 million a week on TV ads, getting new hosts to join the platform, we're seeing host growth already on the platform more hosts are growing. We've seen what happened back in 2008. We know it's going to be a repetition of that. All these different things are coming into form this perfect storm of exactly the right circumstances. For now to be the perfect time to get started. There really could not be a better time. It really is a great time to get started right now.

Is it going to be a good time to get started six months from now? Sure. I'm not saying don't get started six months from now. But I'm saying that if you get started now compared to six months from now, it's gonna be better. Does that make six months for now bad? No. Does it make sense right now better? Yes, absolutely. You're better off getting started now than waiting.

So if you're checking out this video, you want to get started right now just click the link down in description below. Got a free training that walks through everything step by step in detail. I pull back the curtain to show you exactly what you need to do to get your first couple clients under management and how to position yourself so you can grow massively over the next nine months, as you start to experience is huge growth in the industry overall. If you want to get there on that, just click the link in description down below. Scroll down there, click on it, click the link, I'll give you some time. Just click that link, put in your email, put in your name, select the time and get yourself a spot and upcoming free training.

And if you'd like you can even go further than that. And you can work with me directly in being mastery program and I will help to actually walk you through step by step and I'll hold you in your hand and literally help you to build this business for yourself. No matter where you're located. We work with students all over the world working with hundreds of students now we have over 400 students actually over 500 students now inside the program. Since we got started two years ago, I've been in this for years. I'm telling you right now, this is a fantastic time to get started. So if you're interested, just click the link in description down below. And I would love to work more closely together and to go through this free training with you in detail.

So again, I hope you got a lot of value from this video. I hope that you are kind of seeing what I'm seeing now and it's obvious to you as it is to me. If you liked this video, give it a thumbs up just click that like button. It helps me out tremendously with YouTube's algorithm. Also, if you want to stay up to date, you want to make sure you don't miss Any videos coming up in the future, just make sure that you hit that subscribe button, little button in the corner there, hit that subscribe button so you can stay up to date we post two new videos every single week on this channel. So make sure you're subscribed so you can stay up to date with everything and I will see you in the next video.

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