Best Airbnb Business Niches for 2021
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Choosing a niche can be one of the hardest parts of starting an Airbnb management business. Which niches are going to perform the best in 2021?
Today, we are going to look at two of the best Airbnb business niches I think will be booming in 2021. If you’ve been thinking about getting started with an Airbnb management business but are hesitant about what niche to choose, this video is going to help you a lot. Or if you already have one and are looking to grow the business, you’re going to learn some helpful tips too. As quick background information, when we talk about a niche, we are talking about a group of property owners or a type of property that you want to work with that share a set of common challenges and needs. When you address that one specific group, you can target your message and your offer to be attractive to them and their needs.
One thing that’s important in selecting a niche is to find one that suits your personality, your strengths, and your weaknesses. If you aren’t a detail-oriented person, then high-end, luxury properties might not be best for you. If you aren’t analytical and numbers-oriented, then real estate investors might not be a great fit. Apart from that, what niches are going to do well in 2021? Well, to find a niche, you have to ask yourself, “what are the problems that are going to exist in 2021? What are the pain points going to be?” Because our job is to solve the property owner’s problems. So the more problems that exist, the better it is for us because there is a higher demand for our services.
Looking at 2021, we can see two groups of people that are going to be experiencing pain in 2021. First would be vacation homeowners, and second would be real estate investors. Vacation homeowners in general are relatively inexperienced when it comes to getting properties to perform on Airbnb. They aren’t seeing this as a business, so they aren’t usually good at maximizing the yield on their properties. Normally, they might be getting pretty good returns, even if it wasn’t maximized, they were probably making some money with it no matter what. But now it has become a lot more challenging with the way things have changed, and you need to know what you’re doing to really optimize a listing. Naturally, that means that a lot of vacation homeowners are going to be more interested in having someone help them with their listing to perform better.
Another reason why vacation homeowners are a good niche is because they might have properties that are getting used less now. For example, if you’re a Canadian that owns a second home in Florida and you usually spend a few months of the year there. Now, with the current situation, you might not be able to go down there and stay there, so your house is sitting empty for longer than usual. That would make them more motivated to get better returns off of the property through short term rental. If you want to learn how to get a client and manage properties on Airbnb, check out the free training to see the step by step process.
The second niche that I would recommend is real estate investors. Many real estate investors may be struggling to fill their properties. They don’t want their property sitting vacant for long periods of time. With long term rental, each time you pass the first of the month, you’re almost guaranteed that it will sit vacant for the next 30 days and not generate any income.
What's up everyone, its James here and in today's video, I want to talk to you about two of the best Airbnb business niches that I predict are going to be absolutely booming in 2021. So if you're interested in starting an Airbnb management business getting into that, and you're thinking, Okay, well, what's the best niche, what's the one that I want to get into right now going into 2021 here, then you're going to want to stick around for this video.
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So let's dive into and let's talk about some of the best niches to get into for Airbnb management going into 2021 here. Now, if you're brand new, or you haven't checked out any of my other content, you don't even know what I'm talking about when I'm saying a niche. All I mean is the type of property or type of property owner that you're going to want to work with. A niche is just a group of property owners or type of properties that you work with, that all have a specific set of needs, challenges and pain points. And so by addressing this one specific group, you can really laser target your messaging and your offer to be exceptionally attractive to them. And so when we're thinking about the question of what's the best niche to get into, like, I always like to say in these videos, I always like to recommend that you get into a niche that suits your personality and your strengths and weaknesses.
Well, certain niches are going to lend themselves better to different types of people. And so you don't want to get into a niche that you're not going to naturally be very good at servicing, for example, if you're not very detail oriented, working with high end luxury properties is not going to make a lot of sense. If you're not very analytical, very numbers driven than working with real estate investors is probably not gonna make a lot of sense, you probably get the point. So with that being said, what are some of the best niches to get into going into 2021?
Well, to answer that question, we want to look at where is there going to be the most pain in 2021, it's a little bit counterintuitive. But because we're in the business of solving these people's problems, we naturally kind of want them to have problems, right? We want them to have those challenges. We want those those problems to exist for them and be relatively painful, because we're going to be the ones coming along and solving them, the more problems they have. And the more painful those problems are, the more valuable it's going to be for us to come and solve those problems for them. And the more demand there's going to be for our services. And so if we look at that, we go okay, what are the areas what are the niches that are going to have the most problems, the most challenges in 2021, it's likely going to be two groups of people.
Number one is vacation homeowners. And number two is real estate investors. And I would rank them cat, I would rank them in that order vacation home owners is probably the best niche to get into in 2021. If you're well suited for it, of course, because vacation, homeowners are notorious for being relatively inexperienced, when it comes to actually making properties perform on Airbnb, they didn't get into this to make money they got into it to buy a second home. And so as a result, they're not very good at actually maximizing the yield on their properties, because it's not really the purpose of it for them right now, that doesn't mean they don't want to maximize their yield, who's gonna say no to more money, it just means that that wasn't their intention. And so that's not usually what their focus is.
And as a result, that's not usually the results that they get. Now, in normal says in normal scenarios and everyday life, you know, if there was there ever was a normal, it would, would be relatively easy for these types of people, these vacation, homeowners to have their properties produced pretty good returns, people are traveling, people are booking, you put your property out, you don't do a terrible job of it, and you're gonna get some bookings, and you're gonna do All right.
Now it's become a lot more challenging, you really need to know what you're doing. You need to know what price to set your property at. You need to know how to optimize your listing properly to be attractive to the few guests that are still traveling and a lot of them being people that are booking properties domestically quite local to where they are, you need to know how to have your property appeal to those people that are booking. And so because of this because of this need for adaptation, this need for actually kind of knowing your stuff in order to perform now just become a lot harder for vacation owners to have their properties perform well. And so there's naturally just a lot of pain there, right.
And so if you can step in, and you can help them to produce really great results, that's going to be exceptionally valuable to them. And the other thing to consider is that vacation home owners are not going to be using their properties more than likely, as much as they would under normal scenarios. Think about it. You know, for example, a lot of Canadians, you know, we call snowbirds like to go down to Florida and vacation down in Florida for a month, maybe a couple weeks, maybe a couple months out of the year. Now, they can't do that right now, it's very challenging for them to get down to Florida. So a lot of them are opting not to travel down to Florida, they're staying up in Canada. Now, what does that mean? It means a couple things.
Well, number one, their property is sitting vacant for probably the entire year. So it means more potential income for them, that's really helpful and more potential income for you, that's a huge bonus as well, it also means that they're going to be having a lot more pain with their property, because they're completely dependent on the app, then you know, paid still have to pay the mortgage, they still have to pay all the fees, everything else associated with it, they're not able to use it, they're probably not going to really love that property, they're going to want to make sure that because they're not getting value from actually going on vacation in it, they want to get value from earning money, and a lot of them are going to be more motivated, especially now they're not going to be going down there themselves to actually earn an income off of it.
So I think there's gonna be a really big opportunity we've already seen at the tail end of 2020 here, and I think it's going to flow into 2021. So if you're interested getting started, if you're kind of on the fence about it, this could be a really great time to get in and get started managing properties for vacation rental owners vacation home owners. Now if you want to learn exactly how to do that, I have a link down the description below to a free training completely free, that's going to walk you through step by step how to do that, how to get clients, how to manage them, how to make great money, all that fun stuff linked in the description below, just click that link, enter email, select a time for the training and you'll be registered and off to the races. Now the second niche that I highly highly recommend right now is real estate investors.
Similarly, a lot of real estate investors are having a lot of challenges with getting their properties filled up. And they don't want their property sitting vacant for long periods of time, having some income coming in during those off months is really great for them. Whereas if they have it on long term rental, that property is sitting on long term rental, if it gets past the first of the month, the property is going to be sitting vacant for at least another 30 days, at least with short term rentals, they can earn some income in those gaps. And they can make up for some of their losses. If the property has been sitting vacant for a while, we're seeing a lot of students have tremendous success managing properties for real estate as real estate investors rather. So this is a really great market to get into as well a really great niche to kind of pigeon yourself into. And historically it's a very, very profitable one as well. So that would be my recommendation.
If I were to start things over again, and I were just getting started once again to the best species going into 2021, I would say those two niches are your best bets. And again, if you want more detail about exactly how to actually do that, how to get started, how to build the business, get to five figures a month, and how did the business running seamlessly then check out the link in the description below, you can get a full step by step walkthrough. It's completely free, so I'd highly recommend checking out that resource as well.
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