The ONE Strategy to Make More Money Working LESS

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What's up guys, it's James here. And in today's video, I'm going to be talking to you about a more macro topic than I usually do. But one that I think is super, super important. This is the one single strategy that I've been deploying for years now in my businesses, that has allowed me to achieve far more while working far less. I'm at the point now in my businesses where I work only a few hours a week on each one. And it gives me incredible results, I'm making more money and have more joy and more fulfillment in my work than I have ever before in my lifetime. And so I want to share with you there's, there's really one core concept that for me, has really facilitated that really allowed that to happen. And so I want to share that with you. Because I think that as much as we do talk a lot about the tactics and the strategies on this channel. And in general about business. Some of these more macro pieces are honestly far more important than any of the individual tactics or strategies. So I want to really do justice to that and share with you. So my thoughts on that one area that's allowed me to achieve more while putting in less over the last number of years here in my businesses. Now, before I do that, I just want to remind you as well, like always, we've got if you're looking for the strategies, you're looking for the tactics, you're looking for the step by step, we've got some free trainings down below in the description. So make sure to check that out. We've got one training for anyone that's looking to invest in Airbnb and short term rentals, you can check that out free training, again, completely free, just sign yourself up, get in there to the training, and it's going to walk you through the three core steps to be successful short term rental investor. And then you'll also have an opportunity to set up a personalized one on one strategy call with my business partner, Riley, that's going to be again, completely free. Obviously, we're only running out for a limited time here. So make sure you grab yourself a spot before that fills up. And then if you are interested in managing other people's properties on Airbnb and earning a full time income doing it, then I highly recommend you check out our other training link description down below, we're gonna give you some free tools to help you get started free resources, everything we can to just really help you on your journey. Now, that being said, let's dive into it. And really the topic of today's video all comes down to focus. And I see a lot of people out there in different you know, whether it's competitors of mind, whether it's other people in the space, and they just lack this one element that I find has been my kind of secret weapon to success. And that really just comes down to focus. Now I see this manifests itself, a lack of focus manifests itself in a multitude of different ways. So I want to break that down. And I want to share with you what it really means, in practical terms to be laser focused on the goal. So let's look at for example, managing property. So I work with just over 600 students now helping them to manage properties on Airbnb manage other people's properties. And one of the first things that I walked through with those students is helping them to narrow down their focus. And really what we talk about in the program, when we actually work with students is how do you pick a specific group of Properties and Property owners that you want to work with, so that you can cater your offer your messaging everything, specifically to just that group. And what I found is that the most successful students in the program are the ones that implemented that the most effectively, because if you try to be everything to everyone, you often end up being nothing to no one. So the more focused you are, the more resonance your messaging has, the more effective your offer is at converting. And so the quicker you're going to grow your business is what I found. And that's why I teach it to the students that I work with, we have a whole methodology built around this. So that is one level of why footwear focus becomes very important. You know, for a number of years, I specifically focused on helping people earn a full time income managing other people's properties on Airbnb, that is what I do. And because I did just that I didn't help people to build online businesses, I didn't help people to do XYZ, I just focused on helping people to earn a full time income managing other people's properties on Airbnb that allowed me to become one of the best in the world at that specific area. And I would say right now there's no one that can do a better job of teaching you how to earn a full time income managing other people's properties on Airbnb than myself, I've got years of experience, I've been laser focused on that. Now as of recently, what I've done is transition my management into owning these properties. Now the reason for that is because rather than managing a large portfolio of properties, I can manage fewer properties, do it more passively and make great returns on it. So I'm actually investing in the properties now. Because then as opposed to managing 20 properties, I can manage 1234 properties and make really great returns that way. So that's a really big advantage of having that additional capital. Now, I obviously didn't start out that way. And the reason for that is I didn't have the capital when I first started out. And that's why I still focus tremendous amounts of my time and energy on working with my students and be at the Mastery program. Because I know that that's still a very real need for people who will want to build up to 510 15 $20,000 a month and have the freedom to be able to go and live life on their own terms be able to quit their nine to five and I'm still very passionate and engaged with teaching people how to do that. So that's what I continue to do. And then once people have adjusted that often the next evolution is, you know, I've got all this money, what do I do with it? That was the position I was in. That's position a lot of my students are in now. And so we develop the next level, which is investing in short term rental properties. And so obviously, there's a whole bunch of people out there that already are at that point in another business where they've got access capital, they want to start investing, and naturally short term rentals make a lot of sense for various different reasons of why that particular investing vehicle is so attractive. And now for me, I'm also in this space, I'm partnering up with my business partner, Riley, who has been specifically focused on real estate investing, he's been doing it full time for five years now. So he brings a real estate investing expertise, I bring all the short term rental Airbnb expertise. And together we can focus just on the areas that we are uniquely the best stuff, I'm not going to go out there and learn absolutely everything there is to know and become an expert at real estate investing, because that would take years and distract from my main core focus. Same thing on the other side, Riley's not going to do that with Airbnb, because that would take years and detract from his main focus. By partnering up, we're able to combine our specific areas of expertise to make it work. That's why even on my very first property that I invested in, I went suck at suck, seek out seek out that expert, Riley who could actually help me to buy that first property. And he was happy to do so and do a joint deal with me because I had all the short term rental expertise. So it's those really nice synergies that allow you to then kind of expand without distracting from your main core focus. Another area that I find I'm seeing a lot of people with short term rental properties, and they're going out and they're marketing their properties on all kinds of different channels, Airbnb, VRBO, booking.com. And a lot of them are even taking on creating their own marketing funnel and marketing the property themselves. And that's great. And I don't argue the fact that yes, you can make some additional money with your property doing that implementing those strategies, but you have to ask yourself at what cost. Now with our property, we can still get a fantastic return on investment, where you know, trending towards about $150,000 this year that we're going to bring in just through Airbnb alone on this one property that we purchased for $520,000. Now, you know, it begs the question, sure, maybe I could earn an additional $20,000, let's say $30,000, even by going and expanding out to VRBO, booking.com, HomeAway, you know, going and marketing the property myself, but what's that going to cost me? Well, I need to go and learn all these other platforms. Now for me, personally, I have gone and learned them. So I've already got that time investment sunk in. But for someone new that starting out, they don't have that they would need to go and learn all those all those profiles, all those different listing platforms from scratch, and then they need to go and expand their property out, they would have to manage their listing on multiple different platforms. And certainly, if you're looking at not relying on the OTAs, and you want to take on your own your own bookings, and, you know, run your own marketing funnel, you need to learn digital marketing, you need to learn advertising, branding, messaging, e to learn email automation follow up, you need to set all that stuff up, you need to manage that stuff. ongoingly, that is a whole lot of work. It's a tremendous amount of work. So it's not to say that that's not that that's always a bad thing to do. It's just that it really distracts from your focus by you know, concentrating my focus on just Airbnb, I've been able to really develop my skill set on how to make properties perform on Airbnb, how to make sure that I minimize my risk. So I'm not getting banned from Airbnb not getting kicked off, not getting bad customer service the way that a lot of people complain about. And so a lot of the reasons that people like to go and expand out to different platforms, they say, well, it takes away your risk. Sure, it takes away your risk from that one platform. But it also increases your risk of just distracting your focus, you're always going to be have 100% chance of having your focus distracted. So there is a very real cost to doing that. So I'm a really big believer in doing what works and focusing and doubling down on it just really focusing on it, because that's where I've been able to see exponential increases in performance. And that's also where I've been able to see exponential increase in performance with the students I've worked with isn't a sample size of one. I'm not looking at anecdotal data, I understand the flaws with doing that. But I am coming from a place of having worked with hundreds of students helping them to prefer improve their performance on Airbnb, helping them to build businesses. And I've seen this trend over and over and over and over again hundreds of times. And so it feels safe to me to draw the conclusion that hey, if you are more focused, then you will achieve better results. That's why I also recommend when people are starting out, hey, you know, find a coach to work with who can guide you in the right direction, because the first step there is Find What Works. That's that's the only point at which you can really double and triple down on what works and really go in laser focused on that thing. You need to find what works and that's often a undertaking, that takes a lot of a lack of focus. He did try a bunch of different things in order to figure out what works focusing on one specific thing when you're still in that trial phase can actually pull you back. So if you can shortcut that and you can work with some He's already found that key to success, that method that works, then it allows you to then go straight into focus mode, go straight into that level of the business where you can just focus and go and actually get results. So again, that's why I like to do what I do. That's why I offer our free trainings down below. So again, just check those out in the description. If you want to fast track it, you want to figure out exactly what works you want the tools, the strategies, the tips, everything, then just check out the trains down below. Like I said, we've got a training put together for how to earn a full time income, managing other people's properties on Airbnb, and also got a training now that I just recently put together after hundreds of calls with different students, different people that in the network that ask the same questions again, and again, you know, what do I need to do about this? How do I analyze properties? How do I make sure that I successfully invest in short term rentals. And so I took, I synthesized all that, and I put it into a free training that addresses my core three things that every investor needs to know in order to be successful managing or sorry, investing in properties for short term rental. So I hope this has been really, really helpful to you, I hope this got you value. I know it's a little bit of a different value, a different video than I normally put together. So let me know in the comment section down below what you think if you did like this video, if you got value from it, then let me know just show me some love, give me a quick like button, hit that like button, it really does help me tremendously with getting this video viewed by more people and therefore growing the channel, which is a big focus, man, I want to reach more people with this, I want to help more people. So please just take a quick second, I'll give you a minute, hit that like button. I really appreciate it. And then last but not least, make sure that if you are not subscribed to the channel that you hit that subscribe button. I know that probably sounds like a bit of a broken record. I always ask a lot of other people on YouTube here, always ask, but I really want you to take the time think about if you actually enjoy the content I'm putting out if you like this video and if you want to see more content like this, then in that case, please do hit that subscribe button. If not, then guard your focus. Don't hit that subscribe button if you don't want to hear more from me. But if you do that, hit the subscribe button because i post two new videos every single week. And so if you want to stay up to date with those to stay focused on what really matters here and stay focused on building your business, then hit that subscribe button. And I would love to have you joined this community. That's all for today, folks, and I'll see you in the next video.