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How to Find Great Deals on Airbnb Properties in 2026

By James Svetec · June 23, 2022 · 8 min read

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Key Takeaways

  • Look for properties that other buyers in your market aren't interested in — properties needing renovation or without waterfront access often sell at a discount but perform just as well as STRs
  • Buying off-market cuts out the 5% realtor commission — on a $500,000 property, that's $25,000 back in your pocket
  • A property bought $100,000 below asking price generated $150,000+ in bookings in its first year and $150,000 in appreciation after renovation
  • Off-market deals mean less competition — you may be the only buyer the seller talks to, giving you far more negotiating power
  • Guests don't need waterfront docks or turnkey finishes — they need a great experience, which you can create through smart renovations

Finding great deals on Airbnb properties is one of the most important skills any short-term rental investor can develop. The difference between a good deal and a great deal can mean tens of thousands of dollars in instant equity, lower carrying costs, and significantly higher cash-on-cash returns from day one.

Watch the full video above or keep reading for the complete breakdown.

Watch the full video above or keep reading for the complete breakdown.

Why Deal Finding Matters More Than Most Investors Realize

Most new STR investors focus almost entirely on revenue projections — how much can this property earn on Airbnb per month? That's a critical question. But the price you pay on day one shapes everything: your mortgage payment, your cash flow, your break-even occupancy rate, and your ability to refinance and pull cash out later.

Getting a property at or above market value means your margins are thin from the start. Getting it significantly below market — like the example in this video, where the team negotiated over $100,000 off the asking price — means you start with a financial cushion most investors never experience.

That same property generated over $150,000 in gross bookings in its first year and saw roughly $150,000 in appreciation after a $60,000 renovation. That's the compounding power of buying right. Learn more about how to analyze a short-term rental property's cash-on-cash returns before you make an offer.

So how do you replicate that? Two core strategies make it possible.

Tip #1: Buy Properties Other Buyers Are Ignoring

The first strategy for finding great deals on Airbnb properties is surprisingly simple: stop competing with everyone else for the same properties. Most buyers in any given market have a clear idea of what they want — and they're all chasing the same thing.

In cottage country near Toronto, for example, buyers typically want:

  • A turnkey property that requires zero work
  • Direct waterfront access with a private dock
  • Move-in-ready condition — no renovations, no surprises

These buyers are often purchasing emotionally. They're imagining summer weekends on the lake. They are not doing cap rate analysis. And because they're competing with each other for that narrow slice of the market, prices get bid up — fast.

Here's the key insight: what makes a property desirable to a weekend cottage buyer is not the same as what makes it a strong short-term rental investment.

Airbnb guests don't arrive by boat. They're not docking a Sea-Doo at the property. The difference between waterfront access and being across the street from the water is, for most guests, the difference between walking out your back door versus your front door. In practical terms? Irrelevant.

This means you can target properties that cottage buyers dismiss — across-the-road lake access, older builds that need cosmetic work, oddly-shaped lots — and face dramatically less competition. Less competition means more room to negotiate, and more room to negotiate means better deals.

For investors interested in understanding which property types offer the best returns in different market contexts, the turnkey vs. furnish-and-list vs. renovate-and-list comparison is worth reading before deciding on a strategy.

Why Renovation Properties Are a Hidden Goldmine

Buying a property that needs renovation work is exactly the kind of thing most casual buyers avoid — and exactly the kind of thing serious STR investors should target.

Here's why the math works in your favor:

  1. Lower purchase price: Buyers who want turnkey properties won't bid aggressively on a fixer-upper. That reduces competition and lowers the price ceiling.
  2. Forced appreciation: A $60,000 renovation done well can add $150,000 or more in property value — a $90,000 gain above and beyond the renovation cost.
  3. Cash-out refinance opportunity: Once the renovation is complete and the property's appraised value rises, investors can refinance and pull their original capital back out — essentially recycling the down payment into the next deal.
  4. Better guest experience: A freshly renovated STR with modern finishes, quality furnishings, and updated amenities commands higher nightly rates and earns better reviews than a dated turnkey property.

Pro tip: When evaluating a renovation property, get contractor quotes before you make an offer — not after. The renovation budget should factor directly into your offer price and your projected returns.

This strategy is especially powerful in vacation and resort markets where buyers have an emotional attachment to certain property types. The STR investor who runs the numbers dispassionately wins.

Hosts looking to build a full portfolio using this approach — analyzing deals, managing renovations, and scaling up — can find a structured framework in the BNB Investing Blueprint.

Tip #2: Look Where Other Buyers Aren't Looking

The second major strategy for finding great deals on Airbnb properties is shifting where you look, not just what you look for. The vast majority of residential real estate transactions — well over 90% — happen through the MLS. That's where virtually every buyer starts, and it's where the most competition lives.

MLS listings are convenient. You get photos, listing history, comparable sales, and a full description. But that convenience comes at a cost: you're competing with every other buyer who has access to the same data. And in desirable STR markets, that pool of buyers is large.

The solution is buying off-market.

Off-market deals are properties that aren't yet listed with a realtor or posted on any platform. You're going directly to the property owner. The seller isn't fielding competing offers from across the city. You may be the only person they're talking to.

That dynamic fundamentally shifts the negotiation in your favor. There's no bidding war. There's no competing offer deadline. There's just two parties trying to reach an agreement that works for both of them.

For a broader look at how to identify and evaluate STR investment opportunities, these three essential Airbnb investing concepts are a good foundation.

How to Find Off-Market STR Deals

Finding off-market properties takes more effort than scrolling a listing site, but the payoff justifies it. There are a few primary methods:

Work with Wholesalers

Real estate wholesalers specialize in finding properties before they hit the market and connecting them with investors. They typically charge an assignment fee — but even with that fee, the deal is often better than what you'd find on MLS. Build relationships with active wholesalers in your target STR market.

Direct Outreach to Owners

This involves identifying properties you'd want to buy — through county tax records, driving neighborhoods, or using data tools — and reaching out directly to the owner. This approach requires persistence, but it's how some of the best deals ever get done.

Network Locally

Property managers, local contractors, attorneys, and even neighbors often know about properties that are about to come to market before they're officially listed. Being plugged into the local real estate ecosystem pays off.

Use Data Platforms

Tools like AirDNA now offer features that show STR properties for sale in target markets, making it easier to identify investment-grade properties. AirDNA's property-for-sale feature is one example of how technology is making STR deal-finding more accessible.

Connecting with other experienced STR investors who actively share deal-finding strategies can dramatically shorten your learning curve. The BNB Tribe community is a strong resource for exactly this — active hosts and investors sharing what's working in their specific markets in 2026.

The 5% Commission Problem — and How to Avoid It

Here's something most buyers never think about: realtor commissions are built into the price you pay, even when you're the buyer. When a property sells on the MLS, the seller pays roughly 5% in commission, but that cost is baked into the seller's expected net — which means it's reflected in the asking price you're evaluating.

On a $500,000 property, that's $25,000 that quietly disappears into the transaction. On a $1,000,000 cottage property, it's $50,000. These aren't small numbers.

When you buy off-market and work directly with the seller, there's no commission. The seller keeps more of the proceeds, which often makes them more willing to negotiate on price. You pay less. Everyone benefits.

A common misconception is that you legally need a realtor to buy property. You don't. The agreement of purchase and sale is a standardized template. A real estate lawyer handles the closing documents — which you'd need regardless of whether a realtor was involved. The paperwork, while important, is manageable.

Example: Buy a $600,000 STR property off-market, negotiate $80,000 below a realistic on-market price, and avoid $30,000 in embedded commission costs — you're starting your investment $110,000 ahead of where you'd be buying the same property through MLS. That's a massive head start on returns.

For investors evaluating whether STR investing makes sense compared to traditional rental strategies, the Airbnb investing vs. long-term rental comparison breaks down the numbers across both models.

Finding Great Deals: The Bottom Line

Finding great deals on Airbnb short-term rental properties in 2026 comes down to two disciplines: targeting properties that other buyers overlook, and searching in places where the competition hasn't reached. Neither strategy requires special access or insider connections — they require a willingness to do more work than the average buyer.

Look for properties that need renovation, sit slightly off the waterfront, or have features that deter emotional buyers. Run your numbers on what guests actually care about versus what traditional buyers want — those two lists are different, and that gap is where your opportunity lives.

Then go off-market. Reach out to sellers directly. Build relationships with wholesalers. Avoid paying a 5% premium for the convenience of MLS when that same convenience is available to every competing buyer. The best STR deals don't find you — you have to go find them.

Frequently Asked Questions

How do you find great deals on Airbnb investment properties in 2026?

The two most effective strategies are targeting properties that other buyers in your market aren't interested in — such as fixer-uppers or non-waterfront properties in cottage markets — and buying off-market to avoid competition and realtor commissions. Both approaches require more legwork but consistently produce better purchase prices.

Is buying off-market properties legal without a realtor?

Yes. Buyers are not legally required to use a realtor. The agreement of purchase and sale is a standardized document, and a real estate lawyer handles closing — which you'd need regardless. Buying off-market simply means working directly with the seller and skipping the MLS listing process.

How much can you save by buying an Airbnb property off-market?

Savings vary, but eliminating the embedded 5% realtor commission alone saves $25,000 on a $500,000 property. Combined with reduced competition and direct negotiation with the seller, total savings of $50,000–$100,000+ below market value are achievable in the right circumstances.

Should I buy a turnkey or renovation property for Airbnb?

Renovation properties often offer better investment returns. A $60,000 renovation can generate $150,000 or more in forced appreciation, and you face less competition from emotional buyers who want move-in-ready properties. The key is getting accurate contractor quotes before making an offer.

Does an Airbnb property need to be waterfront to perform well?

Not necessarily. Guests rarely arrive by boat and don't need a private dock. A property with nearby water access — even across the street — can perform just as well on Airbnb as a waterfront property, while costing significantly less and generating lower property taxes.

The numbers behind a great STR deal don't lie — but you have to know how to run them correctly before you buy. The BNB Investing Blueprint gives you a step-by-step framework for analyzing deals, identifying strong markets, and structuring purchases that generate real cash flow from day one. If you want to connect with other investors who are actively finding and closing deals right now, the BNB Tribe community is where those conversations are happening.

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