The Secret to Getting Property Owners to Say “YES!”
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SUMMARY:
Getting clients is a challenge for new property managers on Airbnb. Find out how you can make sure that you have an offer that converts in this video.
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Today we are going to look at the key to having a property owner saying, “Yes”. Having an offer that actually converts is a crucial component to being able to grow your business successfully, and it’s often one of the first big hurdles that a new person to the business comes up against. This is what we call the “irresistible offer.” It’s an offer where the only logical answer for them to say is yes. The basis for that is understanding their needs, their pain points, and their challenges. At the end of the day, if your offer is so great and it provides so much value to them, then they’re naturally going to say yes and they will stick with you long term. This naturally lends us into a position where the business grows on its own rather than us having to chase customers around.
In my experience, the best place to start looking into people’s challenges is through Facebook groups. There is a bunch of different Airbnb hosting, real estate investing, vacation homeowner Facebook groups that you can join to find people in your prospective niche. You can reach out to them to ask questions, see what their challenges are. While you’re doing this research, you can figure out how to craft your service offering in order to address the pain points that your prospective clients are facing. If you do your market research effectively, you have the advantage of crafting a service offering that people really want. We’re starting with the problem, and getting a strong understanding of the specifics, and then working backwards to start with a solution.
Once your irresistible offer is made, you can now go to the people that are in your niche and offer them your solution. This is how you build a long-term successful business. Number one, you’re having clients say yes to you. And the other advantage is that those clients are going to stay with you long term because you are actually solving your problems. The extras and features that you are offering are valuable to them, they make a difference. So they are naturally going to want to stay with you for a long time. The great thing about this is it lends itself really well to refer-ability. When you’re delivering outstanding service, your clients are going to be inclined to refer you to their friends. Within 6 to 12 months, we’re generally going to bring on an additional 1 or 2 properties without any additional work, because they come from the referrals of the first client. Now, the business starts to grow on autopilot without the need of having to be invested in heavy prospecting for additional clients.
If you’re interested in learning more about how to implement this and the step-by-step process on how to start a business managing Airbnb properties, make sure to check out the links below to free training sessions.
VIDEO TRANSCRIPT:
What's up guys, it's James here and in today's video, we're going to talk about the secret to getting property owners to say yes to having you manage their property on Airbnb and other short term rental websites. Now, this is going to be the video where I talk to you about really what the key is to actually having an offer that converts because at the end of the day, that's really what it means to have property are saying yes to you. And that is a very, very crucial component to being able to really grow your business successfully. And often, it's really like one of the first big hurdles that a new person to the industry to the business really comes up again.
So I'm going to break this down for you in today's video. And before we dive right in, just be aware that down in the description below, there are links to some free trainings that are going to go more in depth on this, we're going to take a couple hours and set that time aside to really go in for free and really go deep into how to actually grow this business and earn a full time income managing other people's properties on Airbnb. So if you haven't already done so I highly recommend that you check out the links in the description below to check out that free training and get yourself a spot into one of those upcoming free sessions there. And you can learn more of us.
And this is really the topic we're discussing here is saying that we dive into a whole bunch more in that free training. And really, it's the first whole week of b&b mastery program is what we focus on is how to craft an irresistible offer. Now, I said that we focus on that in the first week. But really, we focus on the first piece of that, and we want to be in the mastery program for any of you guys who are familiar with that. And basically, what it means is you need to have an offer that people actually really want to say yes to it's irresistible. It's something that they can't help, the only logical answer is for them to say yes.
Now the basis for that is understanding exactly what their needs and their pain points and their challenges are. Because at the end of the day, the best way, it's not some kind of hack, it's not some kind of negotiation tactic to get them to say yes, at the end of the day, if you make an offer that's so great, that provides so much value to them, that the only logical thing for them to do is to say yes, then they're naturally going to say yes, and they're going to actually stick with you long term because it's going to be a huge win for them to do that. Now, that's a really big focus and sort of the fundamental component of this business being exceptionally successful.
And this is also really leads into how we get this business to grow on its own and have clients coming to us rather than us having to chase customers around. And so really what we want to do, I want to start out by going and figuring out what these people's challenges and pain points and needs are. Now the best place to do that, in my experience is through Facebook groups. And so there are a whole bunch of different Airbnb hosting and real estate investing in vacation home owner, Facebook groups that you can go and join and find people in your perspective niche.
So whatever group of clients you're trying to work with, you can reach out to people who fit that mold and would potentially be clients. Now initially, you're not reaching out to them to try to pitch them on becoming your client, you're just reaching out to them to ask questions and figure out what exactly their challenges are, what their needs are, what their pain points are. So that you can actually figure out how you should craft your service offering in order to alleviate those pain points and help them to overcome those challenges.
If you do this effectively, and you go and you do some market research to figure out exactly what these people want and what they need, then you have the advantage of being able to craft an offer and a service offering that people really, really want. You see most businesses go about this completely backwards where they craft their service offering and they try to go and pin the tail on the donkey and find who is actually going to be a good fit for this solution that they've got. What we're doing is we're starting with the problem, we're going and finding that problem and getting really clear on the specifics of the problem.
And then we're going to go and craft an extremely compelling solution to that problem. At that point. Now we can circle back to those people that we know have that problem. And other people who we know are going to have that problem because they're similar to the ones that we initially spoke to. And we can put this offer in front of them. And suddenly it's completely irresistible. It's a no brainer, it doesn't even make sense for them to consider saying no to you, because it's just such a huge win for them.
Now, that is how you build a long term lasting successful business. because number one, you're going to have clients saying yes to you. This is really the secret like I told you in the beginning of the video. This is the secret to getting property owners to say yes to you is to use this strategy to go about things a little bit differently than most people do in order to craft an offer that's truly truly compelling for people. But then the other advantage of this is that those clients are going to stay with you long term because you actually are solving their problems.
You're not just adding a whole bunch of different features and benefits that don't actually make a difference. That person, you're doing exactly what they need done in order to provide maximum value to them. So naturally, they're going to want to stay with you for a very long time. The other thing that's great about this is it lends itself really well to refer ability, one of the big things about refer ability making yourself easier to refer for your clients growing your business through referrals, is making sure that you're delivering outstanding service. That's, that was challenging one.
Obviously, there's all kinds of different tactics and strategies you can use to get more referrals. And we talked about that inside the program and inside the free trade link down below as well. But all those tactics and strategies are pretty worthless if you're not delivering a really high quality service to your, your to your, your property owners, to the clients that you have under management, because at the end of the day, they don't want to refer you to someone they know if they're not exceptionally happy with you.
But if you start out by really just getting clear on what their challenges are, what they're looking for in a property manager, and he makes sure always delivering on that, then you're going to be delivering an outstanding service. And when they want to refer to their friends. That is what helps us to, on average, generate one to two new additional clients from every single fresh client they bring on board. So we're going to onboard a property owner, it means that within six to 12 months, we're generally going to bring on an additional one to two more properties without any additional legwork, any additional outreach, just from the referrals of that one initial client. And then obviously that one new client that we get is also going to generate another one to two clients within six to 12 months.
Now, the really great thing there is that now the business starts to grow on autopilot, you can grow your business without having to do any of the heavy lifting any of the legwork involved early on of getting that first client. So if you implement this effectively, then you're going to have properties are saying yes to you, and you're going to create a snowball effect in your business is going to last really a really long time. And it's going to provide you with a whole bunch of rewards.
This all is really what the the whole business success has stands on what it really is dependent on is you providing an outstanding service but it's not just about putting in the hard work. It's about putting in the smart work to figure out exactly what it means to your ideal customer to have an outstanding job done for them. So I hope this video has been really helpful. If you liked it, just give it a quick like tap that like button down below the video. It helps out tremendously with YouTube's algorithm. If you want to see more videos like this, then just let me know in the comments down below.
And like I mentioned before, just check out the link down below to the free training linked in the description. I'm sure it's going to be exceptionally valuable to you and we're going to dive into the actual step by step tactic tactics of everything I discussed in this video in a whole bunch more detail. Until next time, see you in the next video.