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SUMMARY:

If you’re starting an Airbnb management business, where can you look to find potential clients? Find out the best place to start in this video.

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Today we are going to look at one of the most common questions I get asked here on this channel. That is what is the best place to find prospective clients for your short-term rental management business. Of course, in order to bring on clients, you need to know where to look to find them in the first place. In my experience, the best place to find prospective clients is on short-term rental platforms like Airbnb, VRBO, Homeaway, Booking.com. We have specific strategies in place on how to actually reach out to those people, and there’s more information about that in the training linked below and within the BNB Mastery Program. It’s something you have to be cautious about because there are terms of service that you don’t want to violate, so it isn’t something as simple as just messaging people through the platform.

It’s also important to know who you should be targeting on these platforms in order to get the best results possible. Often, I have people asking me, “shouldn’t I go to the last page of the search results, because obviously, they aren’t performing well? Wouldn’t that be the best place to go rather than focusing on the ones who are already superhosts and doing well?”

I had the exact thought myself when I started, and I tested the theory as well. The logic of it definitely makes sense, but you might be surprised to know that that’s not usually the case. It’s true that the people down the list do need help improving their performance. But the assumption that the people that are doing well don’t need your help is wrong. Although they might not need a lot of help to improve their listing if they are already getting good performance from it. But a lot of the time, they’re doing everything manually on their own. That takes a lot of time and energy to make sure everything is running smoothly and can be exceptionally stressful.

For people who only have one property on Airbnb, they likely don’t have a lot of systems in place to automate and outsource their listing. So they’re the ones likely scheduling the cleaner, buying sundries like dish soap, toilet paper, etc for the unit, messaging their guests manually, setting their prices manually. As a result, they are often the property owners who can benefit the most from having us manage their properties because we are going to save them time.

Another thing to remember is that just because a property is performing well in the search listings doesn’t mean that they are performing well financially. Maximizing occupancy rates is not the same as maximizing your revenue. If you have your property listed for $2 a night and it’s fully booked, you’re going to end the month with $60. But when you can maximize the balance between your occupancy rate with your nightly rate, you are optimizing your overall return of the property. There are a lot of superhosts with listings that are performing really well, showing up on the first page and having a lot of bookings. But they are missing out on revenue because their pricing isn’t well set up. Because of this, more often than not, they’re actually making the same amount of money or sometimes even more with us, even after paying our management fees. Plus, they’re saving so much time because they aren’t doing it all themselves.

So rather than only focusing on the properties that don’t seem to be performing well on these platforms, you want to focus on the properties that are going to be earning a good amount monthly. If you see that in your area, the average three-bedroom property is earning $3000 a month, but a two-bedroom is only earning $2000 a month, you will likely want to focus on three-bedroom properties so your management fees will be around $600 a month. The baseline I like to suggest is to only pick up properties that will net $500 to $700 a month in management fees.

VIDEO TRANSCRIPT:

Hey there, guys, it's James here. And in today's video, I'm going to talk about the number one best place to find prospective clients for your Airbnb, short term rental management business. Now I'm going to actually go into the strategy, some of the tactics of actually where to find these people, because that's one of the most common questions that I get asked here on this channel and from students, and from prospective students in BMV mastery program is where do I actually find clients, you know, you can have all the strategies in the world for how to go and find them, but you need to know where to look.

So you can actually get a hold of those people and get your first goal properties on under management. Now, before we dive in everything, I really want to highly recommend that you check out the free training link in the description down below that free training goes over step by step by step, everything that you're going to need and includes some free tools to help you on your journey to earning a full time income managing other people's properties. on Airbnb, we literally have hundreds of students now who have been through this training, who are implementing it successfully and a growing business of their own, through our teachings through our train through b&b mastery program. So I highly recommend that you check it out down below in the description. It's a link there to a free training, it's absolutely free, no cost whatsoever. And we're going to dive into everything step by step. And like I said, we're also going to throw in some free tools that are going to actually help you to get your first couple clients on under management. So definitely check that out.

Now let's dive right into the meat of it. Where is the top place to find people? Well, there's a couple of good places. But in my experience, the best place by far is short term rental platforms. That's right, actually going on to short term rental platforms like Airbnb, B, VR, Bo, homeaway, booking.com, and finding people who already have their properties listed on those sites. And then we have strategies for how to actually reach out to those people that already have their properties listed on short term rental platforms, and put your offer in front of them so that they can come on board and have you manage the property for them so that rather than managing it on Airbnb, or vrbo, or homeaway, and doing it all themselves, they can have you take over and actually manage the property for that.

Now, like I mentioned inside the train link description down below, and inside BMB mastery program, we go through the exact step by step strategies, because it's not as easy as just messaging the people through the platform, because that's going to violate the terms of service, you're not going to be able to actually message them directly without getting your account flagged your account shut down. But there are some workarounds for it, there are some ways you can actually find out who those hosts are, and get in touch with them. But the more important thing is, I want to kind of dissect exactly who you should be targeting on those platforms in order to get the best results possible.

Because oftentimes I have people asking me, well, James, shouldn't I go to the last page of the search results? Should I find people who are in my niche, who are in my area who are on the last page of the search results, or who are, you know, really far down the list, because obviously, those people aren't performing very well. And so there's a whole bunch more value, I can add to them, because they're already performing poorly, it'll be easy for me to improve their performance. And there's a whole bunch of room for me to do so. Whereas if I reach out to people who are already super hosts who are already doing really well are on the first page of the search results, then good chances are that they've already got things down then enough that they don't really need me. And my answer to that is a resounding no.

I had that thought myself and I went out and tested that theory because I thought to myself the exact same thing. And the logic of it makes a lot of sense. Surely the people that are doing more poorly on Airbnb are the ones that are in need of the most help. Well, you actually be surprised to know that that's not usually the case. Yes, it's true. People that have their listings on the last pages, search results do need help, and they often will hire you to manage the property so that they can improve their performance. That's not the part that you've got wrong. The part that is wrong about the assumption that we've made here is that the people who are doing exceptionally well don't need your help. That's where I realized that I was couldn't be further from the truth on that one. Because although they don't usually need a whole lot of help to improve the performance of their listing, I'll talk about in a second here why sometimes that's even not true.

But a lot of the time, they might be performing really well on Airbnb, but they still need a lot of help because they're doing everything themselves manually. And usually when people have super low status and have these big accolades, it means they're putting a lot of time and energy into making sure they're getting great reviews, that their guests are really satisfied that everything is running smoothly. And that can be exceptionally time consuming and exceptionally stressful because you have to remember, these hosts are just hosts who have one property, one listing on Airbnb, they usually don't have any systems in place or any strategies to help them automate and outsource any of the day to day operations.

They don't even have strategies and systems in place to help streamline their operations help make things more efficient. So they're doing things that they don't need to be doing manually that require a whole bunch of effort like us. scheduling all their cleaners with a phone call, you know, they're taking the time to actually call their cleaner every time there's a turnover, as opposed to having their cleaner just integrated with their calendar. So the cleaner can schedule themselves.

They're doing things like things like going out and buying sundries for their, you know, the dish soap, the toilet paper, the paper towel, as opposed to having their cleaner do that they're going out there, man, they're messaging their guests manually, as opposed to using software to automate a whole bunch of those automated recurring messages like the check in and checkout messages, they're manually going in setting their pricing as opposed to using pricing automation tools, there's all kinds of areas where they're just investing a whole bunch of time and energy in order to make their property perform as well as it is.

And so as a result, these are often the property or who can benefit the most, not the least the most from having us manage their properties, because they want us to save them the time. Now, I mentioned as well, that sometimes they're not even performing that well. And that's a kind of a shocking thing, when I realized that I remember I was pretty surprised by that. Because a lot of the time, even though a host might be performing well in the search results, it doesn't mean they're actually performing well financially with the listing. Because as you and I both know, if you've if you're experienced with the channel, if you've watched any my other videos, you'll know that maximizing your occupancy rate, meaning that the places fully booked does not necessarily mean that you're maximizing your revenue.

Because you know, if you've listed your place for $2 a night, you're going to get that thing fully booked. But you're only going to end up with $60 in your pocket $2 a night times 30 nights at a month doesn't get any bigger than that it's $60, no matter how you slice it. So what you want to do is really maximize the balance between your occupancy rate keeping that nice and high, but also your nightly rate keeping that rent nice and high, so that you're optimizing your overall return on the property. And that's where a lot of you will miss the mark. And so there are a lot of hosts who are super hosts who have their listing performing really well in the search results and showing up at the top of the first page.

And still, they're leaving a ton of money on the table because they just don't know how to price their listing properly in order to maximize that balance of both the occupancy rate and the nightly rate. And so, more often than not, even we come into contact with a host like that, who's got their property that looks from the outside to be doing exceptionally well, not only can we add value by helping them to save time, but we can also add a whole bunch of value by helping to improve their performance. So that more often than not, they're actually going to be making the same amount of money, or sometimes even more money with us even net of our management fees.

And they're saving all that time versus when they're doing it themselves. And they're making the same amount of money, sometimes even less, and they're doing all the work themselves and taking all that time out of their day. And again, a lot of these hosts a lot of these property owners who are hosting their listings, they don't want to be putting that time and they don't want to be putting it in when it needs to be put in because they're messaging gas in the middle of the day, they have a full time job, you know, in the evenings, they're trying to spend time with their family. And so this is a really big burden on them. It's not like you awry who wants to earn an income managing properties on Airbnb, where we have systems in order to do this stuff for us.

They're just managing it themselves. And so it's a lot of just their own manual efforts going into it. So what you want to do when it comes to finding property owners who are a good fit for your management is you want to focus on your niche, you want to focus on your area. But don't limit your search results don't try to go and strategically reach out to the worst performing hosts or try to limit your search results. That way, you really want to hone in on what properties are able to be good fit for your management, and which properties are actually going to be worth your while. So if you're in an area where the average three bedroom property is earning $3,000 a month or more worse, versus the average two bedroom is maybe earning only $2,000 a month, then you want to make sure that you're focusing on those three bedroom properties, the ones that are earning $3,000, a month or more.

So your monthly management fees are going to be $600 a month or more, it's going to make sense for you to actually manage that property. Whereas if you're in a busy city, you know big city where even a one bedroom property is going to bring in at least $3,000 a month, then great, you can reach out to one bedroom, January chapter studios if you want, as long as they're going to be earning enough income, when they're optimized to make it worth your while to managing that property. My baseline is you want to be making at least five to $700 per property per month, anything less than that. And I don't generally find to be worth the amount of time and energy you're going to put in. Because quite frankly, in just about any area around North America and the rest of the world, you can find properties in just about any area that are going to be earning over $3,000 a month. And you're going to be bringing in a good chunk of management fees for you every month.

Now two properties a three bedroom and a one bedroom, they're both going to take about the same amount of time to manage them. So my philosophy is always to just manage the properties are going to earn more money for the most part, obviously once you get into really high end properties are going to require some more of your time, but that's sort of my general rule of thumb. So again, just remember you want to reach out to people on short term rental platforms. We've got a link down the description down below. To a free training that walks you the strategy of actually how to reach out to those people how to find them, so you can actually get your message in front of them. We've also got more in depth training on everything I've discussed in this video again, just check out the link in the description down below. But you also just want to remember not to limit your search results, the hosts that you think need the help the most, because often that can be really counterintuitive, you could actually be wrong on that.

And so in my experience, you're better off focusing on the properties that are going to perform within your your target range in terms of revenue once they're optimized, but not try to try to really narrow down your list based on the current performance, the current status of the property. So I hope it's been really valuable for you. If you like this video, please take a quick second and just hit that like button down below the video. It helps me out tremendously with YouTube's algorithm, just take a quick second and click that like bait, hit that like button there.

Also, if you're new to the channel here, if you're not already subscribed, then be sure to hit that subscribe button so you can stay up to date with the channel. We post two new videos every single week. So just take a second now look down below the video and just click that button that says subscribe so you can stay up to date and see when we post new videos twice every single week. Also, like I mentioned a couple times now the link down in the description down below is going to help you to get yourself registered for one of the spots in our upcoming free trainings that are gonna walk through all of this in more detail and show you step by step by step exactly what you need to do in order to earn a full time income managing other people's properties on Airbnb.

We're gonna talk about why this business is thriving in 2020. And why it's set to take off very soon here even to a greater extent than what we're seeing right now or have seen previously. So again, don't miss out on that opportunity, check out the link in description down below. And until next time, I'll see you in the next video.

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