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Dissecting an AMAZING Airbnb Listing

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SUMMARY:

In this video, I walk through my student Kimberly’s amazing Airbnb listing. What does a good Airbnb listing look like? This one. This is what a great listing looks like. 

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When students join my BNB Mastery Program (to learn how to manage properties for others or themselves) or BNB Inner Circle (to learn how to find, analyze, purchase, and manage an Airbnb), I’m always checking listings.

And I love it when a student like Kimberly absolutely nails it.

In this video, you get to peek over my shoulder as I go over each aspect of her Airbnb listing to outline exactly what she does right. 

First, we go over the title. (Sometimes called a headline.)

Obviously, this is often the first bit of wording people see. And where a lot of people go wrong. 

Take notes – I share why her headline is so great.

Then we go through each photo. There are lots of things that make the photos good. I talk about why the captions work so well. We go over what a guest might be thinking as they look at photos.

We take a “virtual tour” and I point out some things that make it the preferred method for laying out your photos.

Do we set up the space, or do we take photos of it in a pristine condition? I’ll answer that and why we want to do it that way.

Finally, we dive into what makes the description really pop. This part of the description is counter to what 99% of hosts do. But after years in the space, I assure you what Kimberly did was perfect.

Check it out.

VIDEO TRANSCRIPT:

What's up guys, it's James here and in today's video, we're going to be breaking down an amazing listing. So I found this Airbnb listing that in my opinion, they've done everything right with the listing from the title to the photos, the description, everything. And I want to break it down and share just my thoughts on what I find so amazing about this listing. Now full disclosure, this is a student of mine, Kimberly, who is a student in our b&b mastery program, where we teach people how to earn a full time income managing other people's properties on Airbnb. And Kimberly asked me to review this listing. And I just thought she did such an amazing job that I wanted to highlight it here. So that'd be really valuable for you guys to see us as well. Now, if you guys are interested in working with me in one of my training programs, there's links down below in the description there for some free trainings to get you started. So specifically, one that Kimberly is in, and that started off with was the one on how to earn a full time income managing other people's properties on Airbnb, that's the journey that Kimberly is on. And if you want to do that, too, if you want to be able to replace your nine to five, you want to be able to earn a full time income managing other people's properties on Airbnb, and I highly recommend you check out that Training link in the description down below. So with that being said, let's jump over to the computer here. And let's go through this listing. And I just want to break down what I find so great about this listing. So start off with this is a brand new listing, you can see it just got a couple of reviews here. And we'll start as we always do with the title with the headline, quiet Oasis family home with theater and hot tub. So you'll see in the photos here, there's a theater and a hot tub. And those are going to be two really hard hitting amenities. Those are ones that people are going to love, they're going to want to book those book the property because of those features those amenities. And so having those right called out in the headline is awesome. And then quiet Oasis family home, that gives you an idea that hey, this is a quiet getaway. It's an oasis and escape from the day to day norm. And it's a family home. So it's great for family, great for groups. And so it just gives you all the information that you need a lot of that high value information. And then with theater and hot tub, you're just really getting it all in there. So yeah, you're really getting a lot information from just a few words in the headline here, which is exactly what we want. Now coming into the photos, I recommend to Kimberly, that she try out a cover using one of these two photos as the cover photo. This is a great photo, but I just think that these ones are potentially going to perform it better. But otherwise, I would say that everything looks good. And then here we go, let's jump into the photos and go through them one at a time. So what I love about the photos that Kimberly has done here is she's got captions below every single photo showcasing you know, just giving you the answers to all the questions. So it's a complete failure with a gas fireplace. So now I don't have to ask that question. Wonder the questions answered for me. Oh, it's open concept living space, including kitchen breakfast area, dining room and family room. So it tells me okay, this is part of an open concept area. So it's just answering a lot of those questions that I might have as a guest looking to stay. And then what Kimberly's done here is she's showcasing some of those heavy hitting amenities right off the bat. So I don't have to wait until the 30th photo to realize, oh, there's a movie theater or oh, there's a hot tub. She's hitting me with that right off the bat here, which is amazing. I highly recommend doing that. And then again, she's got on the screen here pulled up, she's got Netflix, she's got Amazon Prime YouTube to show that it's smart TV or projector or what have you. So you can pull up all that stuff, you can stream your favorite shows, she's got the details, the stats down in the description for the photo down here, that's 110 inch screen, awesome quality surround sound, amazing theater quality, ps3 and Nintendo amazing Netflix like it just, it's all right there. It's just jam packed with value in this description. So it's telling me all these reasons that I might want to book. Um, she's also got a yoga mat laid out here. That's a small detail that goes a long way. And we're going to see that show up in the photos a little later on in a really cool way as well. Now we're going to go into the backyard, we're going to see this hot tub. So again, that's another heavy hitting a man V, which is awesome. Again, a great description down here. So now we're going to see one last I believe it's the last one. Yeah, so this is the last kind of heavy hitting one where you've got this nice master bedroom. And it's all nicely stages nicely set up. And so yeah, I mean, just fantastic. Again, now we're going to go out and you can, again, the outside house, not a lot going on here. But she's still taking this opportunity to kind of sell the space free parking in the driveway and on the street indoor parking garage available for will chairs in the front to enjoy coffee in the morning sun. So again, just really taking every feature that our home has and highlighting it for prospective guests, you know, convenient 24 hour access, that's great highlight not and then we're just walking into the home. So this is a nice kind of virtual tour. I know exactly where I am. This is the front foyer, right? I've just turned around. I'm in the front foyer now. Oh, there's the kitchen. There's the upstairs, I'm orienting myself. Okay, now I understand again, we're in the kitchen here because I saw that in the last photo here and then Okay, great. We've got a good photo that showcase the kitchen and then a zoomed in shot of microwave or coffeemaker or toaster everything that I that I want to know the details of, so it's got many include microwave kettle airfryer. She looks like this is an air fryer in here, toaster, blender, hand mixer, everything you need to cook an amazing meal for the family. So this I might have thought was a coffeemaker. Now my question is answered. It's an air fryer, right? So those questions get answered in the description. She's done a fantastic job of that. Honestly, just amazing job there. Boom, here's a TV again, is it turned off? Nope, it's pulled up with all the different smart things there. So you can see what you can access Netflix, whatever, what have you. So that's awesome again. And then here we are, again, you can see Oh, there's the TV. So I understand that. I'm just right there in the in the dining area. Now I can see there's bench seating. There's a board game pulled up there. There's a really nice coffeemaker, coffee station, clean Keurig and Tim Hortons coffee. Again, it's just really just answering every question I could possibly have here. And then here's a separate dining area. So this is just the breakfast area. And then here's a separate dining area, you can see it's staged and it's got play settings for every place there. So you can have all six guests that are sitting at that table. That's great. You've got a high chair for the baby right there over to the side, and you've got that showcased. And then we're back in the living room and we started some nice mood setting shots. Now we're going upstairs, that's a there's a really cool shot to be able to just tell people we're going upstairs. So it's like, you know, it's not that amazing of a space to showcase but it's just for helping the guests to understand where they are in the home. And it's a really nice photo. So that's great. done really well. Now we're upstairs in the master bedroom, you can see this fireplace, everything else also a heater, really just you know everything, all the details there. Ensuite master bathroom includes shower, boom, Kate nailing it, giving us more detail. And again, here's another laundry room shot that you can see it's right outside the bedroom, another bedroom here and then you can see again, like, I'm not gonna, I don't want to be beating a dead horse. It's just fantastic. I mean, the crib here, like everything, she's just nailing it here the workstation, the office is set up with a laptop there with a monitor with a with a keyboard mouse, that's gonna be important for people to know that they have that that monitor keyboard and mouse there for them. So it's an actual proper office space. Again, coming in here. Oh, now I wish I could see what what games she has. Boom, gonna be one of the next shots there a closer up. So I can see all these games, all these DVDs, all these books that she's got, again, just amazing, showcasing this other office den space. And again, laptop pulled up so that we can see Ethernet connection available right there, boom, that information is there. Here we are, again, showcasing the movie theater. And then what do we got the yoga mat pulled out again, and with a nice yoga kind of video up on the screen. So that's again just helps you to envision myself doing some nice relaxing yoga with a nice big screen fully immersed in the experience that's awesome, narrowed to the backyard. Again, all the details in the description down here. Amazing showcases the whole space showcase this beautiful fireplace here, this gas fire pit, and then we're showing a little bit more of the area what's nearby, everything's convenient. We're alluding to that in an answering questions around distance in the in the description there couldn't do really any any better in the photos. They're just amazing. They're so well done. Those photos are done very, very well. Three bedroom, four bed, two and a half bath and six guests total. That's awesome. And then here we go in the description, we've got a nice description that kind of highlight some of those main qualities, what listing those main book ability things that we that the guests are going to want to see. And then we've just got a really nice organized description. So the main features and amenities all outlined right at the outset right at the very top there. And we break it down room by room. So if I'm looking for answers to specific questions, I can easily easily find them right here. It's all listed out. And it's not, you know, super wordy. It's just really straightforward to the point, really great job is done. And then we've got the bedrooms all laid out here so we can see exactly what we've got as far as bedrooms. That's really cool. Super well done, what the place offers. She's got 67 amenities all listed out here. So you can see she's actually taking the time to go through and list out all the proper amenities that our property has in Airbnbs backend settings, which is going to help with search performance. She's got two great reviews so far. And then so her her two reviews, total two, I believe is five stars to get just two of them just getting started. That's a really great start there. Yeah, I just wanted to go through this year, really not a lot else to say honestly, just fantastic job that she's done with setting up this listing. So I mean, again, kudos to you can really, really, really well done. And again, if any of you guys want to learn more about either how to earn a full time income managing properties on Airbnb how to invest in properties for Airbnb and actually buy properties and earn cash flow and build long term wealth doing that. Or if you want to learn just how to improve your hosting on a space that you already have. Then check out the links in the description down below. There's free trainings and resources for all that stuff. You can also grab a copy of the book Airbnb for Dummies from amazon link in the description down below. All those goodies are there for you. Each training has a whole bunch of value in it depending on which strategy

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